LinkedIn is the largest professional social media platform out there–it boasts more than 347 million users worldwide. According to the Pew Research Center, LinkedIn usage is especially high among the educated (bachelor’s degree holders and up), and high earners (those making $75,000 a year or more) — exactly the types of people with whom you’d want to connect with professionally.
Chances are you have a LinkedIn profile , but haven’t used the network to it’s full potential. Let’s change that!
It’s time to shake the dust off of your LinkedIn profile and do some spring cleaning. To make the process as quick and painless as possible, I’ve created an action plan spread over five days. Spend a little bit of time each day updating your profile and you’ll be the envy of your colleagues and irresistible to potential recruiters.
Day 1: Getting Started
- If you don’t have a LinkedIn profile, it’s time to sign up for one. Most industries will look to see if you’re on LinkedIn and may wonder why you don’t have a profile.
- If you do have a profile, start by responding to requests to connect and reply to relevant LinkedIn messages.
- It’ll be a lot easier to keep up with your online networking if you have easy access to LinkedIn. Take a few minutes to download the LinkedIn app on your phone–it’s free, it’s quick, and it’s easy.
- Get a custom url (ideally www.LinkedIn.com/YourName). It will be easier to share your profile with colleagues with a customized URL, rather than the clunky combination of numbers that LinkedIn automatically assigned when you registered. This 2 minute tutorial video will show you how.
Day 2: Update Your Profile
- Respond to any new friend requests and LinkedIn messages–You’ll likely have a few new requests and responses from the day before.
- Enhance your profile by updating your profile picture and including a background photo if you didn’t have one already. You’ll also want to include any professional work examples such as blog content, websites and/or videos you created and infographics you designed. Finally, update the languages, volunteer experience and honors or awards sections.
Day 3: Rebrand Yourself
- Respond to any new friend requests and LinkedIn messages (Notice a pattern? Going forward, you should aim to do this every day.)
- Take a few minutes to search for and connect with current and past colleagues and others in your industry.
- If you don’t see your five best professional qualities reflected in your profile summary and resume section, today is the day to rewrite both sections. Need a little inspiration? This and this article will help you write a killer summary.
Day 4: Join the Conversation
- According to LinkedIn, people who participate in conversations in groups are five times more likely to get profile views from people outside their network. Additionally, industry groups are great sounding boards and learning opportunities. Take a few minutes to search for a few groups in your industry to join. This article has a lot of good tips to help you decide which groups to join and what to do once you do.
Day 5: You = Thought Leader
- LinkedIn users who share updates at least once a week are 10 times more likely to be approached for new opportunities. So your task is to post a status update, an article you’ve read that you enjoyed or share a LinkedIn update from your company.
Congratulations! Your five day journey to your very own fantastic LinkedIn profile is over! Going forward, continue to keep your profile from getting stale. Make sure you respond to any messages you receive and regularly update your profile with any significant work achievements.
Didn’t find what you were looking for in this article? If you’d like more online resources to help you with your LinkedIn profile you might find the below further reading helpful.